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INFORMATION DESIGN

Beyond the hubris. Transformative communication spans the for-profit nonprofit divide. Connection, not a spectator sport. Breaking down silos? Cross-vertical, cross-disciplinary, cross-cultural, cross-pollination. Local, regional, US & global consulting assignments, development, collaborative discovery, program monitoring & delivery.

CONVERSATION?
  • Peer to peer, expert to peer, feedback loops, comment curation, panels, Q&A
  • Community news networks. Targeting, earned placement strategy, civic activation & listening
  • Reflective Analysis. Empathy-driven campaigns, qualitative research, question development
  • Responsive engagement. Alliance matrix, cultural analysis, diversity & inclusion
NETWORKED DISTRIBUTION
  • Geo-tagging & social-local-affinity driven
  • Channel qualification, issue vetting
  • Authenticated contribution, value exchange
  • Partner & strategic alliance match-making
  • Existing social-news media alliance network, reach 2M+
REVENUE?
  • Value Design. Earned placement, business & use case modeling
  • Psychographic research, audience activation, vertical alignment
  • KPI audits, program evaluation, initiative design, market scan
  • Funding or investment strategy. Crowd sourced design, reporting, bio-sketch
OPTIMIZATION
  • Demand analysis, persona mapping
  • Indigenous audience networks, cross-silo
  • Cultural analysis, market environment
  • Competitive matrix, product lifecycle
  • Vertical development, comparative analysis
NARRATIVE?
  • Branding, identity, cause
  • Purpose-driven, information advocacy
  • Product launches & positioning
  • Market research, voice development
  • Information campaigns, civic or public good
  • Writing assignments, collaborative design
EDITORIAL ARCHITECTURE
  • Concepting, newsletter programs, lifecycle design
  • Content audits, social media targeting & distillation
  • Synthesis, reporting, data mining, metrics
  • Cross-channel integration, gratitude practice
  • Segmentation, feedback system design, merchandising

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