INFORMATION DESIGN
Beyond the hubris. Transformative communication spans the for-profit nonprofit divide. Connection, not a spectator sport. Breaking down silos? Cross-vertical, cross-disciplinary, cross-cultural, cross-pollination. Local, regional, US & global consulting assignments, development, collaborative discovery, program monitoring & delivery.
CONVERSATION?
- Peer to peer, expert to peer, feedback loops, comment curation, panels, Q&A
- Community news networks. Targeting, earned placement strategy, civic activation & listening
- Reflective Analysis. Empathy-driven campaigns, qualitative research, question development
- Responsive engagement. Alliance matrix, cultural analysis, diversity & inclusion
NETWORKED DISTRIBUTION
- Geo-tagging & social-local-affinity driven
- Channel qualification, issue vetting
- Authenticated contribution, value exchange
- Partner & strategic alliance match-making
- Existing social-news media alliance network, reach 2M+
REVENUE?
- Value Design. Earned placement, business & use case modeling
- Psychographic research, audience activation, vertical alignment
- KPI audits, program evaluation, initiative design, market scan
- Funding or investment strategy. Crowd sourced design, reporting, bio-sketch
OPTIMIZATION
- Demand analysis, persona mapping
- Indigenous audience networks, cross-silo
- Cultural analysis, market environment
- Competitive matrix, product lifecycle
- Vertical development, comparative analysis
NARRATIVE?
- Branding, identity, cause
- Purpose-driven, information advocacy
- Product launches & positioning
- Market research, voice development
- Information campaigns, civic or public good
- Writing assignments, collaborative design
EDITORIAL ARCHITECTURE
- Concepting, newsletter programs, lifecycle design
- Content audits, social media targeting & distillation
- Synthesis, reporting, data mining, metrics
- Cross-channel integration, gratitude practice
- Segmentation, feedback system design, merchandising
