Responsive Engagement? The New Narrative
Responsive engagement is a unique balance of exchange. The heartbeat of listening or successful feedback systems - a means of practice guiding insight synthesis, distillation of meaning and value, still very much in its infancy across industries and verticals. As a short list of markers, responsive engagement tends to include
From Cloud to Curb; Smart City as Movement
A single afternoon not much time to contain the scope of innovation, experiments, new partnerships, investment and energy this movement represents. An overview of the ITE Quad luncheon keynote in Portland, OR with a focus on the Smart City landscape. Suggesting this as a movement, in that we clearly have
Online Conversation; Currency of Exchange
Online conversation as a currency of exchange? As culture blurs, comment threads and discussion forums, wikis and testimonials, learning communities and moocs - the divides that once existed on basis of race, zip code or wealth have seen a dramatic shift. How is it we have not yet managed to
Digital Networks? Bring Local to Scale
Exhausted by the polarization rampant in the headlines, seeking ways to qualify the standards of information and news you consume? Its not just you - brands, marketing pros and engagement artisans scratching their heads on how to break through the noise with signal to illuminate social responsibility or sustainability as
Digital Landscape of Human Experience
The one thing folks yield to or base their actions on, is ultimately the power of their direct experience. Its the one thing people can speak to, where they experience direct interaction or impact, with certainty. Increasingly, one of the few things that human beings turn to is their own
Editorial Strategy? Audience Attuned
The line between information, traditional news providers, brands, social channels and meetups, hangouts, and currency redefined. Audience attuned? For the business, startup or media leaders who bring forward the voices, soul and well being of customers, citizens or communities there is great potential market share, and revenue, simply by tuning
Inlets, Future Proof the Public Good
To future proof the public good, is to be the good in the public we hold dear and to suspend judgement of information until we gain a better capacity to discern its quality and intent. While the function of a broadcast news model has evolved ten times over, the mass
Regenerative Revenue: A Lifecycle
Regenerative revenue a less developed concept, perhaps in that its strength shines brightest in nonprofit markets. A unique lifecycle-based revenue strategy when referring to mission-based work, or content products that are often purpose or relationship-based. The concept of regenerative revenue taps into the audience lifecycle in a way that humanizes
Putting the Public Back Into the Public Interest
Public News Service? People, communities, cities, rural towns, organizations and businesses that once counted on news outlets to distill the happenings in our day to day are struggling to discern signal from noise. Ironic at a time when there is typically more access to information than at any other time
Catching Return: Responsive Pricing, Bundles & Benefits
Is your narrative aligned with the demand in your market or advancing your community or cause to achieve the greatest impact possible? If thinking about how to deepen revenue, serve community or channel more of the success you know is possible but the audience distant or return lacking on one